These days' static websites are good for only small business owners; if you are looking forward to expand your brand; it becomes important to engage your users. Most businesses try and do it on various social networking websites; which is good for link building (you can check our blog to know more about link building activities) however one needs to ensure that those prospects are rightly driven back to their website.
What if they come to your website and just see a static non-interactive website; they may browse it for a few seconds however then they would just bounce back; this would affect your Google ranking since if the bounce rate (the rate is calculated as a percentage of the total number of users who immediately jump out of your website without spending much time on it). How many times have you visited a website and immediately jump out of it since there was nothing much to do on it.
Portals on the other hand include features like blogs, newsfeeds, shoutbox etc which engage the users with the website. Not only that you can also collect valuable data of the users interested in your business activity. This would be captured using various registration forms and sign-in details
Thus it becomes important to shift to a portal from a static website if you are serious about making an impact on the website visitors and increasing your conversion rate.
Not every business can go for a portal esp. when your operations and online marketing efforts are not much. Some (esp. in India) create website to create a positive impact on their clients. This adds to your branding initiatives too.
What is so challenging to make a static website with a contact us form? There is nothing challenging however every coder needs to ensure the code is written in a manner which helps the future marketing initiatives. For e.g. using a lot of flash would not optimize your website for Search Engines since search engines find it difficult to crawl the flash websites.
To know more about our portal or website development kindly contacts us